BERLIN – INTERNATIONAL TOURISM TRADE SHOW 2015
The ITB Berlin is the world’s largest travel trade show. The ITB took place from Wednesday, 4th March 2015 and came to an end on Sunday, 8th March 2015.
The International Tourism Bourse 2015 was able to retain its position as the world’s largest travel trade show. More than 10,000 exhibitors among them the Republic of South Sudan, from 186 countries participated at the tourism trade show, more than two-thirds of them were from abroad, and they were represented in 26 display halls which were fully booked. Overall, some 115,000 trade visitors (2014: 114,000) traveled to Berlin. The share of trade visitors from abroad increased to 43 % (2014: 40%). These visitors also remained longer at ITB Berlin because they did good business, with the average duration of a stay rising to 2.4 days (2014: 2.1 days). According to estimates by Messe Berlin the volume of sales at the world’s leading travel trade show increased from around 6.5 billion euros in 2014 to 6.7 billion euros.